Earth Hour is tokenistic nonsense

I am appalled at the way in which the large companies (and the ABC) have enthusiastically climbed upon the Bandwagon of Earth Hour. What? So the lights can get turned back on again, at 9:00pm on Saturday night? When they serve no purpose in being on.

It might look good as a "light show" for the Television and the Newspapers, but it is tokenistic, and a stunt.

It is good publicity for the marketing gurus of WWF, but they are flogging it as an ego trip for themselves (Earth Hour has "gone global"). It will do nothing for the planet. But it will do wonders for the CVs of the individuals in WWF.

Expect them to progress in Marketing, Advertising, and Politics and the other Trivial Arts of self-serving commercialism.

Denis Wilson